ShamsWelcome to week 3 of our search engine optimization (SEO) course. As we all know, SEO is the process of optimizing a website to increase its visibility in search results. One crucial aspect of SEO is on-page optimization, which involves optimizing individual web pages to make them more search engine-friendly and user-friendly. On-page SEO is completely under your control, as it refers to the content and HTML source code of a page that can be optimized to drive qualified organic traffic to your website. In contrast, off-page SEO refers to actions taken outside of your website that affect search engine rankings, such as getting links from other websites. In this week's lesson, we'll dive deeper into the world of on-page optimization and explore the key on-page ranking factors that influence search engine algorithms. We'll also cover best practices for on-page optimization, including techniques for optimizing title tags, meta descriptions, and header tags, among others. Additionally, we'll discuss the importance of off-page SEO in improving the relevance, trustworthiness, and authority of your website. So, get ready to enhance your SEO skills and drive more traffic to your website!
What is on-page optimization?
On-page optimization comes after conducting keyword research. It involves modifying your content or web pages to perform better on search results while meeting your user’s expectations. On-page SEO can include various types of tasks depending on your projects. Basic On-page optimization can include modifications of title tags, headings and meta tags (which contains information about your contents such as title, author, keywords etc. And it resides in the head section of your HTML code.)
Additionally, you would like to optimize your images by making sure its speed, relevancy, and intent meets your user’s needs. For example, you don’t want to scare your page visitors away by slapping a large picture right in the beginning of your article. Also, you must make sure it’s positioned correctly based on your topic. A visual only where it’s needed can really help the users understand the topic better and keep them engaged.
On-page ranking factors
On-page ranking factors are the various elements of a webpage that can be optimized to improve its search engine ranking. These factors include the URL, content, meta data, keywords, internal links, image optimization, backlinks, indexation, and structured data. Let's dive into each of these factors in more detail.
